To ensure there are strong booking conversion rates from the website that is displaying the Affiliate Booking Engine we encourage the following best practice guidelines: 

  1. Position the ABE booking button on the homepage in a prominent position. 
  2. Update the booking button text that has a strong and clear booking ‘call to action’. For example: BOOK NOW 
  3. Place the ABE booking button on most if not all pages within the site. 
  4. Update the theme colours and booking button colours to match the website so it provides a seamless user experience.

Click HERE for an example.