To ensure there are strong booking conversion rates from the website that is displaying the Affiliate Booking Engine we encourage the following best practice guidelines:
- Position the ABE booking button on the homepage in a prominent position.
- Update the booking button text that has a strong and clear booking ‘call to action’. For example: BOOK NOW
- Place the ABE booking button on most if not all pages within the site.
- Update the theme colours and booking button colours to match the website so it provides a seamless user experience.